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Issue №039teardown12.07.26 · 7 min read

How Wiz Built the Fastest GTM Machine in Software History

$1M to $100M ARR in 18 months, $32B exit to Google. Here's the go-to-market machine that did it — and what you can actually steal.

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Teardown№038 · 12.07.26

How Unify Sold You the Job Title It Hires For

Unify raised $58.6M and hit a $260M valuation by naming your category before selling into it. Here's the…

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We reverse-engineer how fast-growing startups actually built their go-to-market — the stack, the channels, the signals — and interview the GTM engineers running them. Tools and tactics you can ship Monday, in plain operator voice.

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  • 01A teardown of how one fast-growing startup engineered its growth — the stack, channels, and the clever move
  • 02The GTM tools and automations that actually moved a number — with the real setup, not the demo
  • 03A GTM engineer interview — how they wire Clay / HubSpot / Salesforce / Apollo together
  • 04One “steal this” play you can ship this week
  • 05A short editor’s take — the “what would I actually build on Monday morning” angle
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